Perfect your Instagram content plan with Sprout Social Our platform analyzes your engagement history and identifies the best times to post. You can also use Sprout’s ViralPost feature to nail down your timing, too. The ability to crosspost content from other networks helps here, too. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier. Scheduling content in advance ensures control and organization. With Sprout’s newest tools, brands can schedule Stories, Carousels, Reels and Posts. This speaks to the value of scheduling Instagram content. Anything you can do to maximize engagement is a plus. Still, posting at the right times can still give your posts more visibility. There’s no denying that brands are at the mercy of the Instagram algorithm for reach. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time. If you’re worried about your posts not getting seen enough, we get it. “Optimal” engagement is during the mid-to-late morning and early afternoons during the week. This tracks our own research on how often to post as well.įor reference, below is a breakdown of the best times to post to Instagram. In terms of when and how much to post, you don’t have to stick to a set-in-stone number. That’s why sticking to a regular posting schedule is crucial. Don’t let your Instagram account gather cobwebs. Doing so consistently is what helps you keep them. In other words, you likely won’t get followers on Instagram if you post at random.Ĭreating content and providing value is what builds your audience. The best way to optimize your account is to follow a proven Instagram marketing strategy. That means a better experience for your followers. This gives your audience total control of how they engage your business next. To encourage more meaningful interactions, a social landing page that points to multiple links can help. Linking to your homepage is fine but not always ideal. It’s your only way to funnel social traffic to your site and promotions. This is crucial for turning Instagram followers into meaningful traffic or customers. Minding where you point your bio link.Any text in your profile picture should be legible on a smartphone screen. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is Making your profile picture professional. Stick to either your brand name or whatever’s closest to your existing social handles. Building a follower-friendly account means: More importantly, they impact your account’s discoverability. These details define your brand identity on Instagram. Your Instagram bio (including your slogan, tagline and/or a branded hashtag).Take steps to delight your Instagram followersīefore you worry about how to get followers, consider how your Instagram account is set up first.Īsk yourself: does your profile “look the part?” For starters, consider your:. Find hashtags where your followers hang out.Make meaningful conversation with your audience.Post content that followers actually want to see.Showcase your Instagram everywhere you can.Engage with customers, brand advocates and influencers.Read or watch the video below for our best tips on getting more Instagram followers the right way. The Instagram algorithm weeds out low-quality accounts and phony engagement from paid bots.īut we’ll bite: there’s definitely some legwork involved in growing your audience authentically.ĭoing so it worth totally worth it, though. That said, these services aren’t worth it for brands long-term. We don’t pretend that pay-for-play sites exist. Some brands want to take shortcuts when it comes to trying to get more Instagram followers. 10 ways to increase Instagram followersīefore we get into the nitty-gritty, this post is about building an organic following. Ready to tweak your presence to attract authentic and organic Instagram followers? This post breaks down how to make it happen. That’s because the bigger your audience, the more opportunities to delight your customers. Thing is, taking steps to grow your audience is absolutely worth it. The platform is proven to drive traffic, support sales and engage customers.Īnd that’s why 59% of marketers plan to up their investment in Instagram this year.īut if you’re not thrilled with your Instagram growth and engagement, you’re not alone.Ĭompetition on the platform is fierce as more and more brands get on board. Instagram is the foundation of so many brands’ social presence.
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